Sony India is planning to deliver an array of 3D Home entertainment solutions in 2010. It will leverage all its business assets to create a “3D world” encompassing electronics, games and 3D content. With the launch of 3D-enabled hardware products and software content, Sony aims to promote and establish 3D culture in India. The company aims at 30 per cent revenue contribution from 3D products by 2012. 
Masaru Tamagawa, managing director, Sony India, shared, "We plan to become the market leader of 3D on account of providing the most comprehensive range of 3D products and content solutions. Sony group of companies have come together with a wealth of technology and engineering resources spanning both professional and consumer markets. This will enable us to bring the optimum 3D exposure to the Indian market." 
He added, “Indian consumer is willing to experiment and hence we have high hopes from this technology.”
Sony India is introducing 3D technology in 4K projector with lens, professional cameras, BRAVIA LCD TVs, Blu-ray disc products, digital still cameras and PlayStation.
Sony has allocated a budget of Rs 50 crore which will include Above-the-line (ATL) & Below-the-line (BTL) activities to promote 3D.
Celebrating the launch of 3D technology in India, Sony has also introduced its 3D TVs in attractive package offers and also some software/hardware bundle opportunities for 3D Blu-ray products.
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