AMD is betting that its new graphics chips offer the company a chance to recover ground lost to industry leader Intel.
Although details on performance and cost of new chips have not been disclosed, some analysts say AMD’s strategy to highlight the graphics processors provides benefit to the company, while Intel is preparing to launch its new family of chips in 2011.
But the strong point of Intel central processing units (CPUs), remain the backbone of the company’s new line, which carries codenamed Sandy Bridge while AMD Fusion chips will highlight graphics processing units, or GPUs.
Features that consumers appreciate more on their phones, like movies in high definition, high resolution photos and games of intense rhythm, mean that computers now need to be designed from scratch with the graphics in mind, says AMD.
Nvidia, another graphics chip maker, is developing GPUs for smartphones that operate in the company of CPUs for low-power created by ARM Holdings. It is also encouraging scientists to use GPUs to assemble supercomputers that run simulations of physics and other mathematical tasks cumbersome.
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